Blog
Written for the person paying for the work
Cost ranges we would actually quote, trade-offs stated plainly, and the occasions where the honest answer is to spend less. No listicles.

Engineering · Latest
Natasha’s Law: How Your Labelling Software Must Adapt
Natasha’s Law demands precise allergen labelling—but most software fails due to race conditions, poor data integrity, and ignored production-line risks. Here’s how to adapt yours.
More articles

Engineering
Integrate legacy systems without inheriting their problems
Legacy integrations fail when they couple to old schemas or logic. Use an anti-corruption layer and scope as a spike to reduce risk.

AI & Automation
What an AI chatbot actually costs and when it pays off
A no-hype cost-benefit breakdown for UK businesses evaluating an AI chatbot for support or lead qualification.

AI & Automation
What is RAG? Retrieval-Augmented Generation Explained
RAG pulls answers from your documents, not the open web. Here’s how it works, why it fails, and what it actually costs.

AI & Automation
Self-hosting an LLM vs. API: The Cost and Control Trade-off
Self-hosting an LLM saves money at scale but adds compliance and uptime risks. This guide calculates the exact query volume where self-hosting beats APIs, plus the legal and operational costs you’ll miss.

Engineering
REST vs GraphQL: How to Choose Without the Hype
REST keeps things simple and cacheable. GraphQL saves bandwidth when clients need different data shapes. Here’s how to decide.

Mobile Apps
Why Your App’s Android Notifications Stop Working
Android notifications fail due to Doze mode, OEM battery managers, and WorkManager constraints. Here’s how to diagnose and fix them.

SEO & Growth
Does AI-Generated Content Hurt Your SEO? The Real Rules
Google’s policy targets scaled, low-quality content—not AI. Here’s how to use AI without triggering penalties or losing rankings.

Web Development
How Much a Website Really Costs in the UK
Website prices in the UK vary widely. Here’s what each price band covers, what’s excluded, and why two agencies can quote £8k and £25k for the same brief.

SEO & Growth
How to Migrate a Website Without Losing Rankings
A step-by-step guide to migrating your website without losing search rankings, covering URL inventories, redirects, speed tests, and recovery steps.

Engineering
Custom API development: the process, and what it costs
An API is a contract other people build on, which makes its design harder to change than the code behind it. Here is how to get that contract right, and what the work costs.

Web Development
The ultimate guide to web development for UK businesses
Not a tutorial. A guide for the person paying for the website: how to choose a platform, what actually affects rankings and speed, and when rebuilding is the wrong answer.

Working With Us
Cost estimation: how software work should actually be priced
Two agencies quote the same brief at £12,000 and £40,000. Usually neither is lying. Here is what actually drives the difference, and how to tell which quote you can rely on.

Mobile Apps
App development guide: what it costs, how long it takes, and what goes wrong
Most app projects fail on the same handful of decisions. Here is what those decisions are, what each option realistically costs in the UK, and where budgets quietly disappear.
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